Insights

Half craft, half receipts. We write when something is worth saying — and skip when it isn’t.

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  1. Illustration of a man in a checked shirt pointing at one of many page layouts pinned to a blue wall

    AI and the Designer’s Job: From Pixel-Pusher to Curator

    When AI can generate ten layouts in an hour, the designer’s job shifts from making to deciding.

  2. Illustration from above of people at old computers in black cubicles, one man in a red sweater standing among them

    The Rejection Function

    When everything can be made, the designer’s job shifts from generating possibilities to deciding what isn’t worth making.

  3. Illustration of a man in a tool belt swinging a sledgehammer through a red brick wall

    Blue-Collar UX: What That Phrase Actually Means

    The best UX work is about knowing what’s actually needed and getting to work. It’s that simple.

  4. Illustration of a tennis court seen from above, with a single ball on the blue court

    From Pong to Prompting: One Lifetime Inside the Machine

    Every breakthrough from Pong to AI started out looking like a toy.

  5. Illustration of two people talking in armchairs on a green ground, one of them made of pixels

    Meet Denise, the Reason Your AI Agent Doesn’t Work

    AI agents fail when they’re built for the workflow on the slide instead of the Denise who actually makes it work.